5 reasons schools and colleges are choosing Performance Lockers
Schools, colleges, and universities across Australia are rethinking how they deliver fitness and wellbeing on campus. In line with the NSW Department of Education’s policy mandating weekly participation in sport and physical activity, many campuses are investing in outdoor fitness zones specifically designed for their students. In the recent article by Macleay Argus, these spaces are designed to improve student health, offering inclusive and ability-friendly equipment. One solution gaining popularity in this space is the Performance Locker. The Performance Locker is a modular, high-impact fitness setup that brings professional-grade training to a school without the need for traditional infrastructure. Here are 5 reasons why our lockers are becoming a go-to solution for forward-thinking educational institutions. 1. Putting outdoor space to better use Many schools and colleges have unused areas, such as car parks, rooftops, or empty courts. With the push to bring more movement into students’ daily routines, these zones present a great opportunity. Purpose-built to transform these overlooked spaces, the Performance Locker provides a structured training environment. Whether permanent or relocatable, they allow schools to scale up their offerings without needing large-scale builds or renovations. 2. Supporting group training Performance Lockers are ideal for group-based activities, whether that’s PE classes, team sports training, or school-wide fitness programmes. With integrated rigs, lifting stations and internal, lockable storage, they allow for structured and efficient sessions, accommodating multiple users at once. Encouraging student collaboration, involvement, and leadership while supporting the delivery of the curriculum and extracurricular programming, these gyms offer schools with expanding athletic departments the kind of setting that enables teams to train with a purpose. 3. Promoting health, wellness and balance Access to fitness on campus is no longer a “nice to have”. With the growing awareness of the connection between physical activity and mental health, Performance Lockers help normalise movement as part of everyday life. With a dedicated space for exercise, schools empower students to take ownership of their health, whether that’s through structured programmes or independent use. Case studyHereford Sixth Form College One standout example is Hereford Sixth Form College, built by the BeaverFit UK team. The 10’ locker is available for students to book during free periods, giving them a flexible and accessible way to incorporate exercise into their daily routine. The previously underutilised outdoor space has quickly become a valued resource, not just for sports students, but for anyone looking to de-stress, stay active and get together with friends, showing how even a small footprint can have a significant impact when implemented thoughtfully. 4. Designed for durability Built from reinforced shipping containers, BeaverFit Performance Lockers are engineered to handle the daily wear and tear of school life – and Australia’s tough outdoor conditions. Weather-resistant, secure and designed for high-frequency use. Better still, they’re modular and deployable. Whether your school is undergoing changes or you’re planning for future growth, our lockers can be relocated or reconfigured to suit your evolving needs. That kind of flexibility is hard to match with traditional fitness infrastructure. 5. A smarter alternative to traditional gym builds Traditonal gyms can be costly, time-consuming and space-dependent. For many schools, Performance Lockers offer a faster, more flexible alternative that delivers maximum value with minimal disruption. Bespoke to each campus, quick to install, and scalable over time – a beneficial investment for current needs and future growth. Interested in upgrading your school’s facilities? Get in touch below. Contact us
The mobile gym road trip: Sunshine Coast to Melbourne
In June 2025, we ventured on an exciting road trip, covering over 2,000km from the Sunshine Coast down to Melbourne with our Mobile Gym Trailer. This journey was all about bringing our mobile fitness solution directly to communities, schools, sports clubs, universities, and military bases; offering hands-on opportunities to experience elite-level, portable training equipment. Why we hit the road Our goal was simple: to connect face-to-face with organisations looking for versatile, high-performance fitness setups that can be deployed anywhere. With increasing demand for flexible training options, especially in outdoor or limited-space environments, we knew the Mobile Gym Trailer would be the perfect fit. This road trip allowed us to demonstrate its capabilities in real-world settings, run pop-up workouts, and build stronger community connections. The journey Over eight days, we stopped at several key locations across the East Coast, bringing fitness straight to the doorsteps of communities eager to train differently: Day 1: Brisbane with fitness expert Finlay Anderson Day 2: Woolgoolga High School, engaging youth with dynamic workouts Day 3: The Armidale School and Central Coast, showcasing the trailer’s adaptability Day 4: Holsworthy Military Base, testing durability in a defence environment Days 5-6: Canberra, running pop-up sessions and community fitness events Day 8: Kilmore, final stop before Melbourne And on June 25th, the Mobile Gym Trailer was featured at the National Sports & Physical Activity Convention (NSC25) at the Melbourne Convention and Exhibition Centre At every stop, we witnessed firsthand the enthusiasm and engagement from athletes, students, military personnel, and fitness leaders eager to embrace mobile training. Why mobile gym solutions are a game-changer The BeaverFit Mobile Gym Trailer is designed for organisations that need fitness solutions on the move. Here’s why it resonated with so many during our tour: Train anywhere Reliable Engages communities Flexible and scalable Cost-effective Did you miss us? If you missed us this time but want the Mobile Gym Trailer to visit your school, club, or base, reach out to the BeaverFit team. We’re ready to bring the future of fitness directly to you. Email Us
BeaverFit and MADabolic push boundaries with custom training solution
“Partnering with BeaverFit just may be the most significant thing we’ve done since inception,” said Brandon Cullen, co-founder and chief concept officer of MADabolic. The BeaverFit and MADabolic partnership drove the recent creation of the BeaverFit Bay Unit, a custom training solution that will create more functional training space, provide a higher end aesthetic, save square footage and, by extension, hundreds of thousands of dollars in future real estate costs. Solving an operational capacity issue MADabolic’s strength-driven interval training franchise approached BeaverFit looking to increase operational capacity – facing the problem of rising commercial real estate costs, they wanted to buy back square footage while maintaining the structure of their workouts and the equipment needed. “BeaverFit solved that for us,” Cullen said. “I’m blown away with the custom solutions that these guys provided us. They are legitimate problem solvers.” “The unique thing we bring to our partners is the ability and flexibility to bring their brand to life,” said CJ Kostranchuk, director of sales, BeaverFit. This is evident in the striking teal color of the BeaverFit x MADabolic units, which brings the MADabolic brand aesthetic to life in any space. Kostranchuk said MADabolic had “great visions they wanted to push the boundaries of the franchise world with” but nothing existed that met their needs. So, after specific discussions around what MADabolic needed in terms of space, design and functionality, BeaverFit created it. The Functional Bay Unit combines multiple functional training modalities and storage in a single training station, maximizing storage and exercise capability in a minimum footprint. One of the greatest advantages is the savings, Cullen explained. “To date, we’ve seen our footprint shrink by anywhere from 300 to 600 square feet. If you do some basic math. . . you’re looking at hundreds of thousands of dollars at the end of a 10-year lease. Now that I look at it this way, I don’t know why we didn’t do it earlier.” Additionally, the modular design of the bay units allows MADabolic to grow with the equipment. As they bring new elements into their programming, they’ll be able to add attachments to the Bay Units due to the way they were built. Team First approach BeaverFit USA Co-Founder Michael Taylor said from the beginning, both teams were all in. “As partners, we got ‘naked’,” he said. “MADabolic shared their exact requirements of what we needed to do so that we could truly solve the problem together as partners instead of with a wall between us.” Part of that included inviting MADabolic out to the BeaverFit USA headquarters in Reno, Nevada. “To see the sheer mass of that operation – it blew me away,” Cullen said. But as cool as all the laser cutting, painting and welding operations were, what really impressed him was the team. “BeaverFit is the absolute best team I have worked with in the fitness industry,” he said. Kostranchuk explained that teamwork is a core value at BeaverFit, both internally and with partners. The BeaverFit leadership team embraces a Team First approach, valuing people as their first and foremost priority. “One of the things we are always looking for is a partner who is able to push the boundaries – with their franchise, with their training, just in general – same thing that we do internally with bringing new products to life and to the market,” Kostranchuk said. The first MADabolic location to receive the BeaverFit Bay Units is in Austin, Texas, with dozens more scheduled to be installed later in 2023. “What’s great about this is we invested a lot of time and energy in the beginning of this design process to get it right – and now we’ll produce it at scale to support the growing franchise,” Taylor said. The Bay Unit joins the new BeaverFit Functional Training line, solutions designed specifically to fit any training space indoors or outdoors while providing multiple training modalities. With customizable branding, colors, storage and functionality, this line enables maximum storage and exercise capability. MADabolic currently has 27 locations open, and another 79 in development, putting their total unit count at 106. With the operational capacity problem solved, there’s nothing standing in the way of their ongoing, explosive growth. “We like to work with great people, and in my whole professional career I don’t know if I’ve ever met a team like BeaverFit that is willing to provide custom solutions, that is willing to listen and to actually build out exactly what you need… even if it didn’t exist before you brought the idea to them,” Cullen said.
UCSD, Clemson expand campus rec offerings with BeaverFit
The University of California San Diego is the latest college campus to get Dam Strong with the addition of a BeaverFit Performance Locker to their outdoor fitness space. Just several months prior, Clemson University expanded their own campus recreation offerings with the purchase of a Beyond Trailer. These two schools join dozens more who have upgraded their programming with innovative outdoor and mobile solutions by BeaverFit. “We continue to see colleges, universities and even high schools lead the way with outdoor fitness, as they seem to really grasp the value it provides to their students, faculty and community,” said Nick Vay, VP of commercial sales at BeaverFit. “Not only does it solve a common problem – growing student populations but limited and often aging recreation space – but it brings students together and forms connections, having an impact on their health and wellbeing.” Clemson University Beyond Trailer Benefits of campus recreation According to a report compiled by NIRSA: Leaders in Collegiate Recreation, student participation in campus recreation activities is linked to: + Higher grade point averages than nonparticipants + Favoring a healthy lifestyle after college + Greater benefits to overall wellness including physical/psychosocial health and learning outcomes Additionally, campus recreation programming has a positive impact on student retention. University of San Diego: Performance Locker UCSD found BeaverFit through Advanced Exercise, commercial fitness facility provider and trusted distributor for BeaverFit, while searching for a weatherproof integrated storage solution and rustproof squat racks able to withstand the outdoor elements, especially for a campus that is just miles from the ocean. “What we found in the Performance Locker checked all the boxes,” said Alexia Cervantes, associate director of recreation, fitness and wellness at UCSD. “The ability to customize the color and add our logo was another big factor in choosing BeaverFit.” UCSD Performance Locker The solution for UCSD includes a 20’ Performance Locker with custom rigging on three sides providing the ability for both standard strength training and functional training. The Locker features a roll-up door for easy and secure access to equipment stored inside. The custom rigging creates dedicated spaces for squats, bench press, pull-ups, dips and more. “The Performance Locker meets our storage and training needs and looks amazing. People are drawn to it. Our usage at the Triton Fit Park has increased since installing it,” Cervantes said. Previous Next “If you are considering developing or refurbishing an outdoor fitness space, I recommend you consider BeaverFit. They have many customizable solutions and a great team of dedicated professionals.” Alexia Cervantes Associate Director, Recreation, Fitness and Wellness, UCSD Clemson University: Beyond Trailer Clemson University opted for a mobile solution, the Beyond Trailer, to meet students wherever they are on campus. The Beyond Trailer “gave us an outlet to provide fun fitness programming across our community, complementing our efforts to engage students in diverse ways,” said Kelly Bardusk, director of external relations for Clemson University Campus Recreation. “We can go to them and provide them an opportunity to learn and connect,” added Tabitha Cooper, wellbeing coordinator. “Our focus is to increase and improve the wellbeing on our campus. Here, we pair the outdoors with physical activity.” Previous Next The Beyond Trailer 12’ trains 30+ individuals at once with fold-out strength racks, adjustable pull-up bars and roll-up doors for easy equipment access. Superior weatherproofing including hot-dip galvanized racks and powder coating means the Beyond Trailer may be used outdoors in any element. “The quality of the product, the support and resources that are included with the purchase, and the overall excitement around being active and outdoors is amazing.” Tabitha Cooper Wellbeing Coordinator, Clemson University Campus Recreation “Whether it’s one of our Performance Lockers, Shred Sheds or Beyond Trailers, we really value and love the work we get to do with campus rec programs,” Vay said. “It’s ultimately about getting more people healthy, moving and outdoors, and by working with schools to expand and bring their fitness offerings outside, or on the road, we can help them bring these visions to life.” Looking to expand your offerings into the outdoors? Check out our most popular outdoor solutions.
BeaverFit ignites a ‘SPRC’ with first US Army Soldier Performance Readiness Center
As Australia boosts defence capabilities, there’s a critical need for modern training solutions designed to ensure the Australian Defence Force is combat-ready. With over $30 billion allocated to strengthening northern bases over the next decade, procurement of state-of-the-art fitness solutions will be essential to support the objectives outlined in the defence plans. BeaverFit, the largest supplier of fitness and training solutions to U.S. and NATO militaries, offers a range of portable, semi-permanent, durable solutions that can be set up quickly and relocated if necessary. The article below showcases how BeaverFit supported the U.S. Army in converting an underutilised storage facility into a Soldier Performance Readiness Center designed for optimal human performance. Contact us to learn more about bringing these proven capabilities to Australia. FORT JACKSON, South Carolina — A brand new Soldier Performance Readiness Center built by BeaverFit opened here March 24. The SPRC is the first of its kind for the U.S. Army Center for Initial Military Training. Around the same time, a shipment of more than 100 BeaverFit container gyms made their way across the country to various training schools and units, purchased by the U.S. Army CIMT. Previous Next “One of the Army’s main focus areas is H2F – or Holistic Health and Fitness,” said Bryan Studebaker, senior vice president of government programs at BeaverFit. “To that end, they are heavily investing in equipment and infrastructure that support this objective.” The cultural shift to H2F aims to improve Soldier and unit readiness by addressing five domains of readiness: physical, mental, spiritual, nutrition and sleep. To operationalize these domains, BeaverFit was recently awarded a Phase I Small Business Innovation Research contract to supply a variety of equipment and infrastructure in direct support of H2F. To date, BeaverFit has provided the Army solutions ranging from manufacturing more than 23,000 lanes of Army Combat Fitness Test equipment; supplying 2,000 expeditionary container gyms; converting indoor and outdoor spaces to provide designated areas for physical training, classroom education, rehabilitation and cognitive performance; and now – the CIMT’s first Soldier Performance Readiness Center. U.S. Army photos by 165th Infantry Brigade The appearance of U.S. Department of Defense visual information does not imply or constitute DoD endorsement. A cultural shift The SPRC “represents a seismic shift” towards how the Army approaches how troops are trained, evaluated and sustained, said Brig. Gen. Jason E. Kelly, Fort Jackson’s commander. “It is an investment in individual Soldier preparedness.” The SPRC also helps overcome resource challenges Army units might face when developing an effective program to support the individual Soldier, because it acts as the centerpoint in which all activities are enabled. In simpler words, the SPRC provides the environment for the H2F ecosystem to thrive. Studebaker, a United States Air Force veteran himself, said BeaverFit is proud to stand behind this mission. “As a veteran owned and operated company, we see the opportunity to serve the military as a continuation of our duty to country,” he said. “We’re going to continue prioritizing solutions that support the growing needs and requirements of our military.” U.S. Army photos by Fort Jackson Public Affairs The appearance of U.S. Department of Defense visual information does not imply or constitute DoD endorsement. Designing the Soldier Performance Readiness Center The SPRC project at Fort Jackson converted an unused facility into training space with two 50-foot modular rigs, a robust equipment package with an emphasis on team-based conditioning, rubber flooring for strength and conditioning, performance turf, a rope climb tower, sleds, yokes, weighted stretchers, BeaverFit squad logs and full complement of various low-impact cardio machines. Sam Hovig, BeaverFit government territory sales manager and United States Marine Corps veteran, said the SPRC introduces new recruits to H2F early in their careers and enables critical skill development they will carry throughout their time in the Army. “The Army has implemented H2F within FORSCOM at the operational units, and with this new training capability, recruits will have the positive impact of H2F early on and will build upon that as they get to their permanent duty stations,” he said. “What made this project unique was being very cognizant of the population that will be using it,” he explained. “The typical recruit likely does not have significant time under a barbell or proper coaching on foundational movement mechanics. This heavily influenced each portion of the facility design – from the modular rig to where recruits would be entering and exiting the facility – to ensure this space met the stated throughput needs, allowed for visibility from coaches at all times, and did not sacrifice any required training capabilities.” Previous Next Expanded options for H2F The container gyms for CIMT were purchased to outfit units with an expanded outdoor training solution beyond the available indoor space at their installation. The gym-in-a-boxes, as the Army knows them, may be placed directly beside unit headquarters or barracks, enabling easier access to training, camaraderie and esprit de corps. Army senior leaders have said the cost that goes along with H2F is “well worth the investment,” said Maj. Gen. John D. Kline, CIMT commander. “I will tell you that if we save a life (or) we save two lives, one would argue this is absolutely worth every penny.” Previous Next BeaverFit is the leading supplier of fitness equipment to the U.S. Armed Forces, from the original container gym solution to full-scale human performance and tactical training facilities. As an official provider of ACFT equipment, BeaverFit has supplied more than 23,000 lanes of equipment and developed innovative ACFT solutions to include the ACFT Storage Locker, the ACFT Storage Trailer and ACFT Shelters.
BeaverFit chosen as exclusive manufacturer of Rumble bench and boxing rigs
RENO, Nev. – April, 12, 2022 – BeaverFit USA, a veteran owned and operated business, the leading manufacturer of outdoor fitness equipment, and the largest supplier of military human performance solutions in the world, has been contracted by Rumble, the popular boxing-inspired group workout concept owned by Xponential Fitness, to manufacture custom designed benches and boxing rigs for new Rumble franchise locations. The newly designed Rumble bench and boxing rigs, which are already in use at recently opened Rumble studios in Anchorage, Alaska and Henderson, Nev., were designed, prototyped, and manufactured in a matter of months following close collaboration between BeaverFit product design, engineering, and fabrication specialists working with Rumble leadership. “As we scale the Rumble brand to new locations it was critically important for us to have the right equipment,” said Shaun Grove, president, Rumble. “Not only did we want to capture the look and feel of the Rumble brand in this equipment, but we wanted to make sure that for our franchise partners making an investment that this equipment will last for years to come, and to ensure our members have the highest quality and safest equipment every time they step into a Rumble studio.” The new bench was created for the strength portion of Rumble’s 45-minute classes, providing a cushioned bench top, storage slots integrated into the middle for five pairs of dumbbells, and hooks on the end to hold Rumble’s weighted knuckles. A hollow opening also provides an area for participants to store their boxing gloves between Rumble rounds. Beaverfit worked with Rumble to create four different custom rigs in order to provide Rumble and its franchisees increased flexibility from a space and functionality perspective to make the leasing and facility design as streamlined as possible. “Designing the Rumble bench and boxing rigs was really a total team effort from start to finish,” said Justin Smith, COO, BeaverFit, North America. “Our design and engineering teams worked closely with the Rumble team to ensure the design met their functional requirements as well as brand aesthetic, while our in-house manufacturing and 100% domestic supply chain allowed us to quickly prototype, make updates, and ultimately begin producing hundreds of units for new Rumble locations. This opportunity is one of many we’re excited to support as we continue to see the aggressive growth in our commercial business from both a custom manufacturing and outdoor fitness perspective.” “This has been one of the best experiences I’ve ever had around product procurement in terms of how smooth and how fast it went,” said Pete Rigs, EVP of construction and procurement, Xponential Fitness. “We went from discussing an idea over lunch, to having a napkin sketch, a computer rendering, and a finished product in less than three months. During a time when so many equipment manufacturers are struggling with their supply chain, the BeaverFit team and their domestic manufacturing capabilities really allowed us to deliver the equipment needed to help our newest franchisees open their locations on time.” To learn more about BeaverFit commercial equipment and custom manufacturing capabilities, visit beaverfitusa.com. For a list of current and upcoming Rumble locations, visit rumbleboxinggym.com. About BeaverFit BeaverFit is the leading global manufacturer of outdoor fitness equipment and training solutions. Creator of the world’s first fully functional containerized gym solution in 2012, BeaverFit is the leading supplier of human performance equipment to the U.S. military. Today, BeaverFit continues to innovate and expand mobile and outdoor fitness equipment and facilities for corporations, commercial gyms, campus recreation programs, and home consumers. For more information, visit www.beaverfitusa.com. About Rumble Founded in New York City in 2017, Rumble is a group fitness concept delivering a mix (or combination) of boxing-inspired circuits and the transformative power of resistance training. Pro and amateur fighters glove up together, no matter their fitness level or skill, to reveal their inner fighter. The experience is a 45-minute, 10-round, full-body cardio and strength workout crafted around specially designed water-filled, teardrop-style boxing bags. Rumble was founded by Noah Neiman (former Barry’s Bootcamp Master Trainer, and cast member of Bravo’s Work Out New York), Eugene Remm (Co-Founder of Catch Hospitality Group (Catch Restaurants, CATCH STEAK, Lexington Brass), Andy Stenzler (Co-Founder Cosí, Kidville), and Anthony DiMarco (13-time IRONMAN, former Managing Director, Google). For more information, visit rumbleboxinggym.com.
HealthFitness and BeaverFit Take Fitness Outdoors with First Open-Air Fitness Solution
LAKE FOREST, Ill. and RENO, Nev.– January 25, 2022 – HealthFitness, a Trustmark company, and a leading provider of comprehensive fitness solutions; and BeaverFit, a leading manufacturer of outdoor and open-air fitness solutions, are collaborating on the first open-air fitness solution for organizational leaders looking to take fitness outdoors. In this open-air fitness solution, BeaverFit will design and build standalone, state-of-the-art, open-air fitness facilities for corporations, and HealthFitness and its team of talented professionals will deliver diverse and engaging programming, account management and marketing promotion. “As we come out of the pandemic, creating ways to engage more people in more ways in fitness and wellbeing—and helping them feel they belong and are cared for—has never been more critical,” said HealthFitness President Sean McManamy. “HealthFitness is nationally recognized for our skilled, passionate wellness and fitness professionals. We are excited to bring additional value to our customers by integrating the strength of our people with the open-air fitness facilities from BeaverFit to provide a complete open-air fitness solution for our customers.” “This collaboration with BeaverFit further expands our ability to drive participation and keep people engaged over the long term,” said Trustmark CEO Kevin Slawin. “From virtual to traditional on-site fitness centers to now open-air facilities, we can provide even more options to keep wellness programming fresh, challenging and rewarding for participants.” For more than 45 years, HealthFitness has been dedicated to improving the health and wellbeing of more than 1 million participants, connecting with and supporting them on their personal health journey, while building a community of health. With a 99 percent client satisfaction rating and an average client tenure of 14 years, HealthFitness and its nationwide team of more than 2,700 professionals believe in the power of health and fitness and in creating opportunities for others to believe as well. BeaverFit is the leading manufacturer of outdoor fitness equipment and state-of-the-art open-air fitness facilities, with more than 5,000 outdoor gyms created around the world. This 100 percent veteran owned company is also the leading supplier of human performance equipment to the U.S. military, while continuing to innovate and expand mobile and outdoor training facilities for corporations, commercial gyms, campus recreation programs, and home consumers. “We’re excited to help organizations get more of their people moving outdoors,” said Alex Roodhouse, co-founder, BeaverFit, North America. “Creating products and environments that allow people to train outside has been the cornerstone of our company since day one. This collaboration allows BeaverFit to pair our innovative open-air solutions with the leading and proven engagement and fitness programs from HealthFitness, creating a truly unique experience for organizations looking to evolve their employee fitness offerings. We’ve seen tremendous growth in the commercial fitness space in the last year as gyms and facilities look to create dedicated outdoor fitness spaces to meet their members’ interests in training outside, and we’re excited to work with HealthFitness to bring this innovative solution to organizations looking to create unique fitness experiences for their team members.” “Now more than ever, organizational leaders are seeing how critical the health of their people is to the health of their organization,” said McManamy. “The goal of open-air fitness solutions is to offer an engaging program that gets people moving, contributes to their health, and helps keep participants safe and productive. If switching to, or adding, an open-air fitness solution helps organizational leaders accomplish these goals, it’s a win-win solution for all.” About HealthFitness HealthFitness, a Trustmark company, builds and manages comprehensive fitness solutions for leading companies and organizations. With a holistic approach that extends beyond fitness, HealthFitness is a proven leader in engaging and connecting people both on-site and online, to create a strong community of health. Parent organization Trustmark, through its subsidiaries and operating divisions, provides a full spectrum of employee benefits to protect and improve individuals’ health and overall wellbeing. For more information on HealthFitness, visit www.healthfitness.com. To learn about Trustmark, visit www.trustmarkbenefits.com. About BeaverFit BeaverFit is the leading global manufacturer of outdoor fitness equipment and training solutions. Creator of the world’s first fully functional containerized gym solution in 2012, BeaverFit is the leading supplier of human performance equipment to the U.S. military. Today, BeaverFit continues to innovate and expand mobile and outdoor fitness equipment and facilities for corporations, commercial gyms, campus recreation programs, and home consumers. For more information, visit www.beaverfitusa.com.
Hammer Strength and BeaverFit Team Up for Unique Collaboration in Outdoor Performance Training
ROSEMONT, Ill. and RENO, Nev., June 22, 2020 — Hammer Strength, a leader in performance strength training, and BeaverFit, the world leader in outdoor, portable and customized training solutions, announced today a collaboration to launch a unique, outdoor training and performance solution. The Hammer Strength Outdoor Box features a rugged performance training rig built around a convenient storage space that is large enough to accommodate various strength training equipment and accessories for outdoor training. As fitness facilities focus their efforts on reopening safely, Hammer Strength and BeaverFit hope to ease the transition back to working out at the gym with greater access to industry-leading outdoor workout equipment. Outdoor workouts have become increasingly popular during the COVID-19 pandemic, and many facilities are seeking multi-use, outdoor solutions to continue to offer functional group training options to exercisers. “Our collaboration with Hammer Strength is uniquely exciting, as it opens the door for commercial fitness facilities to benefit from the same durable, outdoor training solutions that the U.S. and NATO militaries have relied on for years,” said Alex Roodhouse, BeaverFit’s co-founder. “BeaverFit outdoor equipment has been tried, tested and proven in the most hostile climates around the world by the most demanding users, but has never been widely available to the general public. That changes today.” The Hammer Strength Outdoor Box is an all-in-one training center, custom-fabricated to anchor a training rig and store the equipment necessary for a full workout. It is designed specifically for outdoor use and utilizes galvanized steel tubing. The Outdoor Box has a variety of available features, including: up to eight barbell holders, flat bench storage, four adjustable shelves, three locations for mounting rigs, lockable storage, and custom branding options. The Hammer Strength accessory package will include bars, bumper plates, wall balls, kettlebells, battle ropes, bands, jump ropes and more. “We are proud to partner with BeaverFit to develop an outdoor functional training solution to serve the needs of our customers, especially as the demand for outdoor workouts continues to grow,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “The Hammer Strength Outdoor Box offers health clubs and athletic recreation facilities alike a multi-training center for outdoor workouts to improve performance and specific skills training. Our goal is to continue to support fitness facilities and exercisers with equipment that allows them to train like elite athletes – whether that be outdoors or inside.” Hammer Strength has been building athletes for more than 30 years. Not just elite athletes, but those determined to train like one. The Hammer Strength Outdoor Box, in partnership with BeaverFit, will continue Hammer Strength’s mission of inspiring athletes and providing increased access to a wide range of functional and strength training workouts. For more information on the Hammer Strength Outdoor Box, click here. INSERT PRODUCT PHOTOS About Life FitnessLife Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com. About BeaverFitBeaverFit was established in the United Kingdom in 2010 as the offshoot of a family bridge-building business – Beaver Bridges – and began with a simple functional fitness rig, custom-built for British SAS paratroopers. Gradually, BeaverFit exploded globally, quickly growing to be the worldwide leader in human performance solutions for American, British and allied military forces. Today, BeaverFit manufactures thousands of container gyms per year for military forces and designs and builds SOE solutions for special operations teams and supplies Fortune 100 corporations and major fitness clubs with unique indoor and outdoor training solutions. www.beaverfitusa.com