Eleiko | BeaverFit Raise the Bar with a Dam Strong Partnership
March 22, 2022 – Halmstad, Sweden / Austin, Tex. and Shropshire, England / Reno, Nev. – Eleiko, the experts in precision crafted strength equipment, have partnered with BeaverFit, the leading global manufacturer of outdoor fitness and military human performance solutions, to bring enhanced outdoor training capabilities to new and existing customers. BeaverFit container gyms, sheds, and boxes are used to create outdoor training facilities, providing integrated training and storage to help users train both strength and endurance in tactical and gym based environments, a focus closely aligned with Eleiko initiatives. This global collaboration sees Eleiko become a distributor for BeaverFit outdoor training and storage solutions across the EU, UK and US as well as representing BeaverFit as exclusive distributors in the Nordic regions. In the UK and U.S. BeaverFit will be offering upgraded Eleiko equipment packages for new and existing clients, giving them the option to purchase BeaverFit containers fully equipped with Eleiko’s elite range of strength accessories and free weights. “Eleiko and BeaverFit are both leaders in their respective fields. Together, we will deliver fantastic outdoor training solutions to customers around the world,” says Erik Blomberg, CEO of Eleiko. “It feels incredible to be involved in creating a tailored offering bringing together two strong brand s and products that are made to be used by the best athletes in the world,” states Tom Beaver, co-founder of BeaverFit. Combining BeaverFit’s quality, design, and feature-rich outdoor solutions with Eleiko’s precision-crafted strength equipment, this collaboration allows for customers to utilise industry leading Eleiko equipment in an outdoor fitness environment, whilst having a safe, secure, and weatherproofed storage solution to protect from the elements when not in use. The product portfolio ranges from the classic container gym solutions to the purpose-built Shred Shed that provides complete and varied outdoor training in a space efficient, stylish package. “I am incredibly happy to bring a cutting-edge solution building on Eleiko and BeaverFit’s unique offerings to our Nordic customers,” explains Johan Arnerlind, Country Manager for Sweden, Denmark, and Finland. “BeaverFit are specialists in outdoor training and together we will present completely new solutions that raise the bar on performance to our customers.” Learn more about the range here www.shop.eleiko.com/outdoor About BeaverFit Creator of the world’s first fully-functional containerised gym, BeaverFit continues to be the leading global manufacturer of outdoor fitness equipment and training solutions. With a commitment to product excellence through cutting edge design and manufacturing processes, BeaverFit creates innovative fitness equipment that provides a wide range of human performance training functionalities with industry leading durability for use in any outdoor element. Today, BeaverFit is the leading supplier of container gym and outdoor fitness solutions to the US and UK militaries, and continues to innovate and expand both mobile and outdoor fitness facilities for corporations, commercial gyms, campus recreation programs, and individual users. BeaverFit operates out of their UK headquarters in Shropshire, England and their US headquarters in Reno, Nevada. For more information, visit www.beaverfit.com About Eleiko Building on 60 years of expertise, Eleiko designs and manufactures precision crafted strength products for the world’s leading competitions, training facilities and home gyms. Eleiko leads the industry with durable, high performing products that focus on quality, safety and delivering the ultimate lifting experience. Eleiko quality is achieved through carefully sourced materials, precision engineering, and Swedish manufacturing. The Eleiko collection spans their world-famous barbells and plates, dumbbells, kettlebells, benches, and racks – all the essential free weight and training tools needed for developing human performance in environments where durability and product performance are imperative. Eleiko is headquartered in Halmstad, Sweden, with offices in the US and UK and Norway, Germany, France, and Spain. For more information, visit www.eleiko.com.
HealthFitness and BeaverFit Take Fitness Outdoors with First Open-Air Fitness Solution
LAKE FOREST, Ill. and RENO, Nev.– January 25, 2022 – HealthFitness, a Trustmark company, and a leading provider of comprehensive fitness solutions; and BeaverFit, a leading manufacturer of outdoor and open-air fitness solutions, are collaborating on the first open-air fitness solution for organizational leaders looking to take fitness outdoors. In this open-air fitness solution, BeaverFit will design and build standalone, state-of-the-art, open-air fitness facilities for corporations, and HealthFitness and its team of talented professionals will deliver diverse and engaging programming, account management and marketing promotion. “As we come out of the pandemic, creating ways to engage more people in more ways in fitness and wellbeing—and helping them feel they belong and are cared for—has never been more critical,” said HealthFitness President Sean McManamy. “HealthFitness is nationally recognized for our skilled, passionate wellness and fitness professionals. We are excited to bring additional value to our customers by integrating the strength of our people with the open-air fitness facilities from BeaverFit to provide a complete open-air fitness solution for our customers.” “This collaboration with BeaverFit further expands our ability to drive participation and keep people engaged over the long term,” said Trustmark CEO Kevin Slawin. “From virtual to traditional on-site fitness centers to now open-air facilities, we can provide even more options to keep wellness programming fresh, challenging and rewarding for participants.” For more than 45 years, HealthFitness has been dedicated to improving the health and wellbeing of more than 1 million participants, connecting with and supporting them on their personal health journey, while building a community of health. With a 99 percent client satisfaction rating and an average client tenure of 14 years, HealthFitness and its nationwide team of more than 2,700 professionals believe in the power of health and fitness and in creating opportunities for others to believe as well. BeaverFit is the leading manufacturer of outdoor fitness equipment and state-of-the-art open-air fitness facilities, with more than 5,000 outdoor gyms created around the world. This 100 percent veteran owned company is also the leading supplier of human performance equipment to the U.S. military, while continuing to innovate and expand mobile and outdoor training facilities for corporations, commercial gyms, campus recreation programs, and home consumers. “We’re excited to help organizations get more of their people moving outdoors,” said Alex Roodhouse, co-founder, BeaverFit, North America. “Creating products and environments that allow people to train outside has been the cornerstone of our company since day one. This collaboration allows BeaverFit to pair our innovative open-air solutions with the leading and proven engagement and fitness programs from HealthFitness, creating a truly unique experience for organizations looking to evolve their employee fitness offerings. We’ve seen tremendous growth in the commercial fitness space in the last year as gyms and facilities look to create dedicated outdoor fitness spaces to meet their members’ interests in training outside, and we’re excited to work with HealthFitness to bring this innovative solution to organizations looking to create unique fitness experiences for their team members.” “Now more than ever, organizational leaders are seeing how critical the health of their people is to the health of their organization,” said McManamy. “The goal of open-air fitness solutions is to offer an engaging program that gets people moving, contributes to their health, and helps keep participants safe and productive. If switching to, or adding, an open-air fitness solution helps organizational leaders accomplish these goals, it’s a win-win solution for all.” About HealthFitness HealthFitness, a Trustmark company, builds and manages comprehensive fitness solutions for leading companies and organizations. With a holistic approach that extends beyond fitness, HealthFitness is a proven leader in engaging and connecting people both on-site and online, to create a strong community of health. Parent organization Trustmark, through its subsidiaries and operating divisions, provides a full spectrum of employee benefits to protect and improve individuals’ health and overall wellbeing. For more information on HealthFitness, visit www.healthfitness.com. To learn about Trustmark, visit www.trustmarkbenefits.com. About BeaverFit BeaverFit is the leading global manufacturer of outdoor fitness equipment and training solutions. Creator of the world’s first fully functional containerized gym solution in 2012, BeaverFit is the leading supplier of human performance equipment to the U.S. military. Today, BeaverFit continues to innovate and expand mobile and outdoor fitness equipment and facilities for corporations, commercial gyms, campus recreation programs, and home consumers. For more information, visit www.beaverfitusa.com.
BeaverFit Performance Lockers at USAG Wiesbaden featured by U.S. Army
A recent delivery of a BeaverFit Performance Locker to U.S. Army Garrison Wiesbaden in Germany was featured in an article on the U.S. Army’s official website. An excerpt from the article states: To the common pedestrian, the mobile gym looks like an average shipping container, yet, it is so much more. The BeaverFit is a portable, self-contained, and low maintenance fitness system that includes all of the equipment required to train for and execute the new Army Combat Fitness Test. …“BeaverFit ACFT Locker” system goes one step further by providing the storage and equipment together. This testing and training system provides equipment for eight Soldiers to take the ACFT simultaneously or for 50 Soldiers to train together at any given time. Read the full article here.
Hammer Strength and BeaverFit Team Up for Unique Collaboration in Outdoor Performance Training
ROSEMONT, Ill. and RENO, Nev., June 22, 2020 — Hammer Strength, a leader in performance strength training, and BeaverFit, the world leader in outdoor, portable and customized training solutions, announced today a collaboration to launch a unique, outdoor training and performance solution. The Hammer Strength Outdoor Box features a rugged performance training rig built around a convenient storage space that is large enough to accommodate various strength training equipment and accessories for outdoor training. As fitness facilities focus their efforts on reopening safely, Hammer Strength and BeaverFit hope to ease the transition back to working out at the gym with greater access to industry-leading outdoor workout equipment. Outdoor workouts have become increasingly popular during the COVID-19 pandemic, and many facilities are seeking multi-use, outdoor solutions to continue to offer functional group training options to exercisers. “Our collaboration with Hammer Strength is uniquely exciting, as it opens the door for commercial fitness facilities to benefit from the same durable, outdoor training solutions that the U.S. and NATO militaries have relied on for years,” said Alex Roodhouse, BeaverFit’s co-founder. “BeaverFit outdoor equipment has been tried, tested and proven in the most hostile climates around the world by the most demanding users, but has never been widely available to the general public. That changes today.” The Hammer Strength Outdoor Box is an all-in-one training center, custom-fabricated to anchor a training rig and store the equipment necessary for a full workout. It is designed specifically for outdoor use and utilizes galvanized steel tubing. The Outdoor Box has a variety of available features, including: up to eight barbell holders, flat bench storage, four adjustable shelves, three locations for mounting rigs, lockable storage, and custom branding options. The Hammer Strength accessory package will include bars, bumper plates, wall balls, kettlebells, battle ropes, bands, jump ropes and more. “We are proud to partner with BeaverFit to develop an outdoor functional training solution to serve the needs of our customers, especially as the demand for outdoor workouts continues to grow,” said Dan Wille, Global Vice President of Marketing and Product Development, Life Fitness. “The Hammer Strength Outdoor Box offers health clubs and athletic recreation facilities alike a multi-training center for outdoor workouts to improve performance and specific skills training. Our goal is to continue to support fitness facilities and exercisers with equipment that allows them to train like elite athletes – whether that be outdoors or inside.” Hammer Strength has been building athletes for more than 30 years. Not just elite athletes, but those determined to train like one. The Hammer Strength Outdoor Box, in partnership with BeaverFit, will continue Hammer Strength’s mission of inspiring athletes and providing increased access to a wide range of functional and strength training workouts. For more information on the Hammer Strength Outdoor Box, click here. INSERT PRODUCT PHOTOS About Life FitnessLife Fitness is the global leader in commercial fitness equipment and game tables and furnishings. The company manufactures and sells its strength and cardiovascular equipment, billiards tables and accessories, and game room furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. Its equipment is distributed to 166 countries. Life Fitness is headquartered outside Chicago, in Rosemont, Illinois. For more information about Life Fitness products and services, visit www.lifefitness.com. About BeaverFitBeaverFit was established in the United Kingdom in 2010 as the offshoot of a family bridge-building business – Beaver Bridges – and began with a simple functional fitness rig, custom-built for British SAS paratroopers. Gradually, BeaverFit exploded globally, quickly growing to be the worldwide leader in human performance solutions for American, British and allied military forces. Today, BeaverFit manufactures thousands of container gyms per year for military forces and designs and builds SOE solutions for special operations teams and supplies Fortune 100 corporations and major fitness clubs with unique indoor and outdoor training solutions. www.beaverfitusa.com
Tactical Talk with Dr. Dan Bornstein – Jason Clark, BeaverFit
Jason Clark, Marine veteran and former Tactical Strength & Conditioning coach for the Marine HITT (High Intensity Tactical Training) program, joins Dr. Dan Bornstein, Founding Director of the Center for Performance, Readiness, Resiliency, and Recovery at The Citadel for an episode of Tactical Talk. They dive deep into the emerging field of strength and conditioning for tactical athletes.